SUNGLASS HUT INVITES YOU TO THEIR POP-UP CONTAINER STORE – OPEN DURING MERCEDES-BENZ FASHION WEEKEND 2014.
As Australia’s fashion designers present their new season’s collections during Mercedes-Benz Fashion Weekend Australia 2014, Sunglass Hut is hosting a pop-up container store on site and open to the public this weekend.
During fashion week, Sunglass Hut set up a lending library for the guests that attended MBFWA. The fashionistas were encouraged to loan new styles and protect their eyes from the street style snappers and the random burst of sun.
The lending Library is now converted into a pop-up store for the consumer days of MBFWA. This weekend, the pop-up store has over 90 fashion forward pieces from unreleased limited edition collections. These styles are currently unavailable at Sunglass Hut stores and will be stocked exclusively at Mercedes-Benz Fashion Weekend from the Sunglass Hut pop-up container.
Brands available for purchase include selected styles from Ray-Ban, Persol, Dolce & Gabbana, Prada, Tory Burch, Vogue and DKNY amongst others. This selection includes one off samples and best sellers.
The Sunglass Hut Pop-Up Store will be staffed by top Sunglass Hut stylists from across Sydney. These fashion savvy stylists will match you with the perfect style that will suit not only your face shape but your personality.
Saturday 12th April: 12pm – 8pm
Sunday 13th April: 11am – 6pm
An Instagram competition will also be held during the weekend via Social Playground. Customers are invited to take a picture using #SGHrunway and will be given a polaroid of their Instagram photo.
A grand prize of a fixie bike will be on offer for all who enter*.
*Terms and conditions for the competition will be hosted on the Sunglass Hut Facebook page
Sunglass Hut: www.sunglasshut.com
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