Calibre Underwear Launch Collection
Cheeky is one way of describing the video for the launch of the first Calibre Underwear collection. The campaign is called ‘Best Dressed, Best Undressed’ and Brazilian model Diego Miguel is the perfect man for this campaign and plays the role well. Director Liam Gilmour works wonders to balance the humour and style, not always as easy task when showing men’s underwear. The music is fantastic and works brilliantly with the voice over. The range itself features both briefs and trunks as well as a low rise option, named The Euro Cut. The collection is filled out by a simple singlet, which along with the other garments is made of Supima cotton stretch; a superfine, breathable American Pima cotton, made extra special due to it’s softness and strength.
If you live in Melbourne, keep an eye out for the campaign images by Justin Ridler, which will be featured on trams in the CBD from Monday. If you want to get involved with the campaign socially, follow Calibre @calibreaustralia on Instagram and Facebook as well as #bestundressed #calibreunderwear
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