The Wedding Story by GANT

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I do love a wedding. It’s such an opportunity to celebrate love, family, friends and life. I’ve started planning my own wedding, so it was wonderful timing when I was sent this campaign. The Wedding Story by GANT. The Summer 2014 collection works in perfectly for a wedding and the story behind it is so well put in their words so I have decided to keep it exactly as they described.

“GANT has been living the traditions of the East Coast collegiate since 1949. We honor the classics while endlessly reinventing the terms. This season, it’s an occasion for celebration. The summer wedding brings together family, old friends and new, something borrowed and something blue. It’s a marriage of timeless design and modern spirit. The bride wears her grandmother’s pearl bracelet and a flirty frock. It’s all about striking the right balance. Kick back stylishly and enjoy good times, good looks, and your favorite people for a party that will last into the wee hours. And what to wear to the post-wedding brunch? We can’t help falling in love with expertly tailored, modern suits in lightweight linens, and classic sheaths in a dreamy palette of watercolor pastels and warm whites – elegant clothes that are refined enough for formal occasions yet effortlessly cool and inherently new. You are cordially invited to celebrate with GANT.”

[youtube https://www.youtube.com/watch?v=LZ3VsWYgrq8?rel=0&w=560&h=315]

The video that accompanies the campaign is so romantic and full of hope. The style is undeniably fresh and I caught myself gasping with admiration so many times at the gentle nature of the scenes combined with the beautiful garments. What a wonderful collection!

For GANT online: www.gant.com